Obey your thirst."In 2006, a new Sprite logo, consisting of two yellow & green . The commercial then goes on to show Scott performing in front of a huge . With a career spanning thirty years, Rakim has been calledone of the most influential figures in hip-hop history. Instead, he both falls and misses getting the ball into the hoop completely when he tries to dunk. knew the ads, 83% said the same. The drink was created Read more, If youre looking for the best energy drink to give you the extra boost you need, you cant go wrong Read more, Are you curious to know the size of a Red Bull can? We embraced that and ingrained ourselves as part of that culture," he said. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). http://tvtropes.org/pmwiki/pmwiki.php/Advertising/ObeyYourThirst. agency known for its ability to appeal to the younger masses (Lowe also 1:00. Sprite has worked hard to acquire hip-hops loyalty through a genuine connection to the culture. The immersive pop-up celebrating the rise of sneaker culture will feature Sprite photo booths, sampling stations and performancesfrom Sprite partners Rapsody, Kamaiyah and Villain Park. A pop-up experience on June 21-22 in LA will celebrate sneaker culture with Sprite photo booths, sampling stations and performances from Sprite-associated performers Rapsody, Kamaiyah and Villain Park. 19. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. By the late '80s, hip-hops influence on popular culture was taking shape but was often misunderstood by those wanting to lock down the urban demographic. As far as advertising goes, it was a smash success. By Sprite is a clear, lemon and lime-flavored soft drink created by the Coca-Cola Company. By the late '90s Sprite had spent roughly $70M on the "Obey Your Thirst" campaign, tripled sales, and commanded a majority market share of the citrus category (which also included 7Up . View Sprites Obey Your Verse cans with Tupac, Missy Elliot and J. Coles lyrics below: https://twitter.com/Sprite/status/743088203515580417, Melle Mel: 'No One Wants To Rap Like Kendrick Lamar & Eminem', Fivio Foreign Asks Fans To Pray For Him After Missing Rolling Loud California, Playboi Cartis Rolling Loud Set Paused Due To Unruly Crowd: Its An Emergency, Nicki Minaj Launches Her Own Record Label and Unveils Roster, Don Toliver Recalls Kanye West Giving Him Some Important Advice, Dave East On The Maturation Of His Brand: 'Shit That Used To Excite Me Doesn't Anymore', Mistah F.A.B. Tupac The gift of speech the power to reach from When We Ride offAll Eyez On Me. consumers ages 18-24 said they were effective. ATLANTA-Sprite is freshening its 7-year-old " Obey Your Thirst" ad campaign with a new round of commercials featuring raps from teens. By E.J. In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. Red Bull vs Rockstar: Which Energy Drink Reigns Supreme? One day last year I was on YouTube watching some BET Cypher videos, and I kept noticing Sprites name plastered over everything. * FreestyleVersion: Some of the commercials don't feature any gimmicks, and just have several emcees on set freestyling to beats. Whenever I see Sprite's slogan"Obey your thirst!"I think of Jesus' words to those He was preaching to during what is commonly known today as The Sermon on the Mount. The thing Sprite did differently was that it didn't go after the most well-known artists or celebrities, they went to artists who had an appreciation of the culture, and the commercials had an authentic tone, said Jamal Booker manager of heritage communications atCoca-Cola. Sprite has redesigned its logo and upgraded its long running tagline 'Obey your thirst' to 'The Spark' with a global campaign. Shaq had an endorsement deal with Pepsi at the time, and had also branched out to movies, books, and music, with mixed success. In the early '90s, a major soda company took a chance on authentic hip-hop marketing, and it worked. In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as . The lemon-lime soda is shelving its Obey Your Thirst tagline, which debuted in 1994, for Thirst for Yours. But the update is about more than tweaking a few copy lines. St. Ides spots, however, looked and felt like straight up music videos with album-worthy production and flow. At the same time breakdancing and graffiti art rose too, and the whole scene had a clear and defiant call to action, which was to tell your own story. Sprite has always been connected to hip-hop culture - from being one of the first mainstream brands to feature hip-hop stars in national ads, to giving a voice to underground artists. Contests begin on June 20th. Now the brand is bringing the genres emerging talent to the forefront through the Thirst For Yours campaign. The beverage company unleashed its first Obey Your Verse campaign last summer with 16 lyrics from The Notorious B.I.G., Drake, Nas and others emblazoned on the cans. returning to the microphone, he told the audience, "Now, I certainly The new campaign, "Thirst for Yours," leans into the music genre's broader role in culture. Recently they also had an ad campaign out with world renown rapper, Drake. June 12, 2015. This years Obey Your Verse campaign is more interactive as fans can take pictures of each can and go onto Sprites website via their phones to win free stuff including autographed memorabilia and a concert experience. So how did Sprite maintain a relationship with artists? In the summer of 1996, Coca-Cola, who manufactures Sprite products, was crowd. There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do anything!"]]. Its how they built their business. Sprite tapped a pair of up-and-coming artists who embody the Thirst For Yours mentality and authenticity Atlanta-based rapper Kodie Shane and rising fashion designer and current Clark Atlanta University student Seth Giscombe to star in the spots, which were directed by the award-winning filmmaker duo, We Are From L.A.Rachel Morrisonserved as Director of Photography for each spot. To further engage with Gen Z, Sprite is using tactics that are popular with the cohort, such as featuring social media content, working with influencers Kodie Shane and Seth Giscombe and developing experiential activations around the 2019 BET Awards. Sports drinks, milk, juices, kombucha, beer and liquor, mocktails, etc. This site is protected by reCAPTCHA Enterprise and the Google, Jonathan Majors Addresses Negative Ant-Man: Quantumania Reviews, A Look At Alicia Keys And John Legends Verzuz Juneteenth Celebration, Kirk Franklin And Fred Hammonds The Healing Was More Than A Verzuz Event, nut butter grinding machines at Whole Foods, groundbreaking deal between Adidas and RUN DMC, Schlitz Malt Liquor had a legendary and hilarious run of spots featuring The Commodores, The Four Tops, Teddy Pendergrass and more, Coi Leray Partners With Sprite's Limelight Global Music Program. Another famous spot has a young boy in a "Make-a-Wish" like program get to wrestle with. It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. There's a delicious ray of sunshine in every drop. Music/{{Nas}}, Grand Puba, and Pete Rock & C.L. 2. Sprite #ObeyYourVerse Campaign By: Leonard Brock By Justin Tune. Lowe and Partners (in 1993), headed by Chairman and Chief Creative Officer The Snoop and Nate track is low key a jam, still. Sprite also sponsors many sporting events and has a strong presence in the hip-hop community. After ten years of sparse but quickly growing media saturation, everyone had their eyes on an angle to capitalize on it. Many researchers have explored the above attributes of the Sprite brand (Rosenberg 5). Parent company McKenzie River secured Ice Cube as their anchor spokesperson and tapped West Coast producer DJ Pooh to spearhead advertising creative. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. It's hard to get well-known sponsors sometimes for rap,"Rakim told writer Elliott Smith. Obey your thirst."[5][6] In 2000, Sprite commissioned graffiti artist Temper to design a limited edition can which saw the design on 100 million cans across Europe. (But at least its ranked near the bottom; #97.). girl in sprite commercial. . Sprite is shifting gears as the brand posts solid sales results. Music is important and plays a role in all of our lives," said Bobby Oliver, director of Sprite & Citrus Brands,Coca-ColaNorth America at the time. Uncovering the Size, Uncovering the Salaries of Red Bulls Elite Athletes. While the " Obey Your Thirst" theme remains the same, . Sprite, "Obey Your Thirst," Burrell Communications (1994) . St. Ides run with hip-hop doesnt have the same happy ending as Sprites. Noticeably refreshed, upon It featured full-length songs about getting twisted off the malt liquor from Ice Cube, Wu-Tang Clan, Scarface, MC Eiht, Snoop Doggy Dogg, and Nate Dogg. The commercial then ends. - Schultz. Obey Your Thirst campaign was indeed created by the advertising agency and Todd Godwin; their inspiration for this brilliant campaign is The early pioneers inspired a new generation of artists, and Sprite responded by showing their continued understanding and respect. "Thirst for Yours" kicks off with a media event and panel in Los Angeles, where several hip-hop celebrities will discuss how Sprite helped their careers. With the help of their visionary brand manager Darryl Cobbin, Sprite began to tap artists that, while not as big in terms of popularity, had an underground following that allowed the brand to reach depths of hip-hop culture that no other brand had been able to accomplish. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Being an MC, we try to be cool about what we do, Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 Obey the Verse collection of Sprite cans featuring iconic hip-hop lyrics, said in a2016 interview. In the late '80s, hip-hops stranglehold on popular culture was just beginning to take shape, and every corporate entity was trying to lock down the urban demographic,usually with incredibly corny and poorly-executed rap hijackings. Asked why the brand is risking tinkering with its marketing now, Aaliyah Shafiq, group director for Sprite, says, This is a way for us to truly accelerate that momentum. Vibe is a part of Penske Media Corporation. have spoken on a number of different topics today. Obey Your Thirst. are nothing. Reagan paused briefly to take a sip of water. The Thirst For Yours campaign will include several activations where hip-hop music, fashion, art and culture intersect, starting with the BET Experience Weekend and the 2019 BET Awards in Los Angeles, CA. In the commercial, Scott is seen singing the iconic Sprite tagline, "Obey Your Thirst.". You may unsubscribe at any time. Each and every component every single choice and decision of a song matters when it comes to perfection. . Open . and accepted with enthusiasm by the marketing team at Coca-Cola. Sprite. The Obey Your Thirst spots also took us the street corner, the club, and inside the ring when Sprite resurrected the legendary KRS One vs. MC Shan battle. Its not an obvious pairing, a drink and a music movement. Remember to keep your email concise and to the point, highlight your best work, and provide easily accessible smart links. The campaign was also famous for producing several Hip-Hop . Nas spoke highly of Sprite's new launch of bringing the culture . The words "obey your thirst" are placed at an equal proximity to each side of the ad. In 1990, Heavy D and the Boyz and Kid-N-Play followed in Blow's footsteps with Sprite commercials of their own as part of the "I like the Sprite in you" campaign. The switch might mean the end of Sprite's " Obey your thirst" tagline, which has been in use since 1994. So sorry 7UP.. The article below is a work of fiction of unknown origin. However, numerous YouTube videos show people Read more. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Drake - Obey Your Thirst (Official Trailer) The FADER. The feature runs from June 20 through August 15. Also, this was catchy as hell. Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their I Love The Sprite In You campaign, tapping artists like Kurtis Blow, LL Cool J, Kid 'n Play and more to represent their brand to hip-hop culture. Do Meta, Snaps new AI bets signal a social media shift? Check out the "Obey Your Thirst" campaign here. Sprite Obey Your Thirst Commercial: Cinematography by Tommy Burns In 1991, Public Enemy released Apocalypse 91: The Empire Strikes Back. Sprite Launches "Obey Your Verse" Campaign With Drake, Rakim, The Notorious B.I.G. In 1991, the Wall Street Journal listed the St. Ides ad campaign among one of the worst of the year, which probably didnt matter at the time since WSJ readers werent St. Ides base. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. radio advertisements based on the "obey your thirst" motto was proposed, ** Another ad has a woman and her two children drinking something called Sun Fizz when the character mascot, an anthropomorphic sun with large eyes, comes to life. It focused on trying to steer consumers away from a DeconstructiveParody of the bane of materialism as well as of contemporary advertising, expressing that all their soda does is that, while drinking Sprite won't make you cool or give you superpowers, it ''will . 0:30. Learn when and why it makes sense for recording artists to hire a music publicist, including the cost, payment, and finding the right publicist for your needs. Sprite se vende en ms de 190 paises alrededor del mundo, y se la considera lder en ventas en cuanto a refrescos de lima - limon. Sales volume grew nearly 3 percent in the U.S. last year, according to Beverage-Digest. A program called Sprite Way, which has been underway for a few months, includes a Sprite-curated Spotify playlist featuring 20 tracks from unsigned talent that came from fan recommendations submitted via social media. "Blessed are they which do hunger and thirst after righteousness: for they shall be filled." . This seasons bars come from Tupac, Missy Elliott and J. Cole. * SpiritualSuccessor: The hip-hop themed ads for the "Obey Your Thirst" campaign were a continuation of the late-80's-early-90's hip hop commercials from Sprite's previous campaign, "I Like The Sprite In You". Thirst is everything. In our premier episode, we examine the Sprite campaign that changed it all. age groups. The. Joined by hip-hop talent, influencers and Spritebrand executives, the event will culminate with a panel discussion featuring Shane, Giscombe and Sprite Way talent, who will discuss their personal journeys and share how Spritehas helped advance their careers. The evolving and developing tastes of Gen Z is perhaps one reason for this change of direction. The brand paid tribute to artists such as 2Pac, Missy Elliott, J. Cole, Drake and Rakim by decorating their cans with some of the artists most inspirational . 2023 Vibe Media, LLC. The campaign was the brain child of advertising executive Donald Rifkin, Before the "Obey Your Thirst" campaign, Hip-Hop in advertisements was The messages the artists were communicating was often overlooked by the bold style and image. [Chorus] Still pourin' syrup, dirty Sprite, obey your thirst (Raw) Saditty, pretty bitch, got my weed in her purse-purse (Ooh . Before the &qu. Launching today, Thirst For Yours will feature a series of TV spots, social media content, influencer engagement, outdoor advertising and experiential activations tapping into key cultural moments within the spaces of music, art, film and fashion.
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