For Sale. Depressive realism and health risk accuracy: The negative consequences of positive mood, New ways to make people save: A social marketing approach, Informing women about their breast cancer risks: Truth and consequences, How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention, Surcharges plus unhealthy labels reduce demand for unhealthy menu items. HvG
nm&pa\O=ch[0 T+z&Zj9;D&ni \6nC\"A;3sc,J)TDF W+wYu=}q4):^{vnkY[Uz2L]O\SJQQ@fEj^v}cvKFVh-:[132|M^*0=c>Vp{9qx3 j_3>Yck;Ec&qLbHBH,Q06!XjeRx85;1UHtSsIZc4.q&fQ&nRh ?:K "Z}v#yQo2|i@^$]vPAh52S']]Ml%-y3W\GS?iTGip!e\r>~p!`M)$FO:kx
Zvd[V]d@7m)Ae73$54Qp>_1%>6pM;R'H5P@>4O(WUk/GJL6\do3Z"}jE2*!u@SBB0re\-(JTJfPF?A*+lrN=7xm8I@?bcK)'D$'f@'"ZMgZIR:^~jU8HK1u$0A["66&D`+{q[8\6\VZGr`8wX*Z>zw\o=Okd BYiXL#0=a{hJ,(ugILn:Tmy Punam Anand Keller is a keynote speaker and industry expert who speaks on a wide range of topics . Contact a speaker booking agent to check availability on Punam Anand Keller and other top speakers and celebrities. Punam Anand Keller is an expert in marketing health, wealth, and the arts. 0000004133 00000 n
Slaughter, Keller notes. View at BusinessBecause, Aug 01, 2016//An opinion piece by Punam Anand Keller examines the paradoxes of food waste, insecurity and obesity. Her current researchsupported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Educationfocuses on designing and implementing consumer communication programs. In a paper forthcoming in the Journal of the Association of Consumer Research, she studies how sadness and anxiety influence risk taking. Retrieved April 22,2017. 0000001299 00000 n
And Keller has published numerous papers and book-chapters on effective health communication and methods of enhanced active choiceor how to nudge consumers towards good decisions. If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. startxref
For Keller, a social marketer who researches consumer decision making in the areas of health and financial well-being, becoming an ACR fellow is recognition and a huge honor, she says. 1EM#>Y7iU 65)9WD[%M5|Y$(
-EC\;;h$k`gPI{2P6Z"VZ,an#ilR-^d7fiK#$#z:"b=Z+5`6mYFo"{w|F^ ~JM`\^gvx^:^%Ymd6>({iSf Annamaria Lusardi, Punam Anand Keller & Adam M. Keller Working Paper 14715 DOI 10.3386/w14715 Issue Date February 2009 In this study, we use a social marketing approach to develop a planning aid to help new employees at a not-for-profit institution contribute to supplementary pensions. DL Scammon, PA Keller, PA Albinsson, S Bahl, JR Catlin, KL Haws, Journal of Public Policy & Marketing 30 (1), 14-22, Journal of Experimental Psychology: Applied 5 (3), 302, , , , When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior, Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness, Increasing the persuasiveness of fear appeals: The effect of arousal and elaboration, Vividness effects: A resource-matching perspective, Designing effective health communications: A meta-analysis, Regulatory focus and efficacy of health messages, Enhanced active choice: A new method to motivate behavior change, Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability, Beyond protection motivation: An integrative theory of health appeals, Effects of self-efficacy and vividness on the persuasiveness of health communications, The squander sequence: Understanding food waste at each stage of the consumer decision-making process. View at Marketplace, Nov 16, 2021//Features Punam Anand Keller in an article about what traditional broker-dealers can learn from the success of Robinhood. Punam Anand Keller is a behavior change expert. Our premise is that when a low level of. Copyright 2023 All American Speakers Bureau. 100 Tuck Hall This award is a signal that says, If youre doing this kind of rigorous and relevant work, it will be recognized and you will be rewarded for it, Keller asserts. `^;xZUXc010G)-v[3dY^u^xa4cW3@. 5
She is a fellow of the Association for Consumer Research. We are happy to help! Punam Anand Keller is an expert in consumer information processing and choice behavior. Punam Anand Keller is an expert in marketing health, wealth, and the arts. The estimated speaking fee range to book Punam Anand Keller for your event is available upon request. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Punam Anand Keller for your next private or corporate function. The Dartmouth community is also a place that encourages collaboration across academic disciplines. This type of research has only recently gained wide recognition as scientifically equal to areas such as physics or chemistry. 0000002523 00000 n
versity. View at Education Post by South China Morning Post, May 10, 2017//Cites research by Punam Anand Keller and Eesha Sharma that examines how people think about and decide between opportunities to earn and save. Punam Anand Keller and Donald R. Lehmann. Usually she finds boundary conditions, where the theory falls short, so she proposes a revised theory that accounts for the nuances of human behavior. Related Tags: Information on keynote speaking engagements, personal appearances, corporate entertainment and appearance fees for Punam Anand Keller, an inspirational motivational speaker. View at Pensions & Investments, Mar 20, 2017//Features comments by Punam Anand Keller during a recent keynote address at Pensions & Investments' East Coast Defined Contribution Conference. ", MBA, Jamnalal Bajaj Institute of Management Studies, 1979. D. Punam Anand Kelleris the Charles Henry Jones Third Century Professor of Management at Tuck School of Business, Dartmouth College. Sharon Keller's Voter Registration. | Privacy, Tuck Europe, Middle East, and Africa (EMEA) Council, Management Science and Quantitative Methods Option, Scholarships, Fellowships, and Sponsorships, Center for Business, Government & Society, Center for Private Equity and Venture Capital, Revers Center for Energy, Sustainability and Innovation. So if you dont test it and see how, when, and why it works, then you havent met the objectives. In a study published in the Journal of the Association of Consumer Research in 2016, Keller examined how plate material impacts food consumption and waste. %%EOF
Her research in this area has been supported by organizations such as the National Cancer Institute and the Centers for Disease Control and Prevention, and has been published in marketing, public policy, and health journals that include the Journal of the Association for Consumer Research and the Journal of Consumer Psychology. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Journal of Public Policy & Marketing 2008 27: 2, 117-130 Download Citation. This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity. Biography and booking information for Punam Anand Keller, Associate Dean for Innovation and Growth; Charles Henry Jones Third Century Professor of Management. xref
See pricing and listing details of Mattawa real estate for sale. AAE Named to Inc. Best Workplaces in 2022. When Dean Matthew Slaughter asked Punam Anand Keller, the Charles Henry Jones Third Century Professor of Management, if she would consider taking a role as an academic dean, Keller could have thought about the offer in two general ways. We will send you a reminder message with your password. Health Communication 13 (2), 205-226, 2001. Checking this box will display events in reverse chronological order from the current date. Brad Rice, Event:Economic Loss Arguments in Pharmaceutical Product Liability Class Actions
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. &'p: <<8E598EFCDD35EB4090581B1CA3FC2B4F>]>>
Professor Keller is an expert in consumer information processing and choice behavior. XbO7.# Yhx&A10_i\fp (check all that apply). Age: 66 Gender: Female. Please select your budget range:(check all that apply), Please select your budget range:
Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Punam Anand Keller for your next private or corporate function. Her current researchsupported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Educationfocuses on designing and implementing consumer communication programs. 0000003598 00000 n
^"Punam Keller". 107: 2001: How behavioral decision research can enhance consumer welfare . 9,148 sqft lot. Homes for sale in Mattawa, WA have a median listing home price of $410,000. All American Speakers Bureau is a full-service talent booking agency providing information on booking Punam Anand Keller for speaking engagements, personal appearances and corporate events. Tuck News features the latest stories about business research conducted by faculty members and business practitioners at the Tuck School of Business at Dartmouth College. 0000001170 00000 n
View at PlanSponsor, Dec 02, 2022//Features Punam Anand Keller in an article highlighting a panel discussion on retirement plan leakage when money leaves retirement funds before retirementat the Employee Benefit Research Institute 2022 Retirement Summit. Punam Anand Keller is an expert in marketing health, wealth, and the arts. Host:Analysis Group, Senior Associate Dean of Innovation and Growth and Charles Henry Jones Third Century Professor of Management, Tuck School of Business at Dartmouth College. 0000012443 00000 n
Punam Anand Keller is an expert in consumer information processing and choice behavior. Just this year, for example, American economist Richard Thaler won the Nobel Memorial Prize in Economic Sciences for his work elucidating the inherent irrationality of human behavior. s>}f6s"+6Fx^;S:;
qF.Jnp.Ly$BF1y2_^:{?fo`>gb#PYb[5yaAKFCX3')reVZGEjwZ#h)9+hL JeNAfbdCU"qzR-w7 ol.NG3lOzO6_~'c2)f_U#Xx~[l|qcNtpD,'FQg:/@nUFxYbs?6o/yiyKibHQOf/?Ajl52+& 7g_+a.QA1Z1VIc+\JA{r^Y%s9F`-r@@Jq3b, Keller says firms can take a page out of Robinhoods book by making it easier for younger, lower-income retail investors to talk with brokers, with an emphasis on financial literacy. Punam Anand Keller is a behavior change expert. Punam Anand Keller Senior Associate Dean of Innovation and Growth and Charles Henry Jones Third Century Professor of Management, Tuck School of Business at Dartmouth College Summary Events News Education Ph.D., marketing, Northwestern University; M.B.A., marketing, Bajaj Institute of Management, Bombay University Summary of Experience Contact an All American Speakers Bureau booking agent for more information on Punam Anand Keller speaking fees, availability, speech topics and cost to hire for your next live or virtual event. 0000003983 00000 n
Lives in: Mattawa, Washington. The study of decision making can take many forms. So if you dont test it and see how, when, and why it works, then you havent met the objectives.. social marketing consumer decision-making. View at The Huffington Post, Jul 06, 2016//An op-ed written by Punam Anand Keller about the growing problem of food waste not only in the U.S., but worldwide. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. Keller has consulted to many multi . Program, Professor of Entrepreneurship & Faculty Director of BL MBA Program at Babson College. In some cases, the actual quote may be above or below the stated range. Simply select your manager software from the list below and click on download. Our booking agents have successfully helped clients around the world secure talent like Punam Anand Keller for both live and virtual events for over 20 years. Lehmann, Effectiveness of Corporate Well-Being Programs: A Meta-Analysis,, With D.R. There is Not Much We Can do About That: Mothers Perceptions of Factors that Influence Childhood Overweight, With A. L. Olson, Sadness and Preferences for Risky Options: Gender Differences, Using Need for Control to Change Preventative Health Behaviors, With A. L. Olson, Negative Emotions and Coping Health Appraisal, With L. G. Block, How Source of Arousal Affects Memory for Health Communications, With J. C. Lauffenburger et al, REinforcement learning to Improve Non-adherence for Diabetes Treatments by Optimizing Response and Customizing Engagement (REINFORCE): Study Protocol of a Pragmatic Randomized Trial, BMJ Open, in press, 2021. Brian Ellman
M Biradavolu, K Fenn, P Keller, BK Rimer. She recalls Dean Emeritus Paul Danos walking the halls in the evenings and talking to professors about their research. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. View at Pensions & Investments, Apr 13, 2018//Quotes Punam Anand Keller in an article about Benefits Canadas Defined Contribution Plan Summit, where Keller delivered the opening keynote address. Keller, for example, has done research with professors in the Economics department at Dartmouth (on financial decision making) and at the Geisel School of Medicine (on health-related questions). For the most current fee to hire Punam Anand Keller, please fill out the. She is a female registered to vote in Grant County, Washington. Levy, Brian Sternthal, and Alice Tybout. The purpose of theory is to solve problems, not to remain on the pages of a book or journal. Lusardi and A. Keller, New Ways to Make People Save: A Social Marketing Approach, in. Contact an All American Speakers Bureau booking agent. %PDF-1.6
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All American Entertainment Named to Inc. Best Workplaces in 2022. Her current researchsupported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Educationfocuses on designing and implementing consumer communication programs. . She immediately recognized the many unknowns about the psychology of consumer decision making, and posited them as a massive challenge that I would never be able to conquer, she says. Punam Anand Keller and Donald R. Lehmann View all authors and affiliations Volume 27, Issue 2 https://doi.org/10.1509/jppm.27.2.117 Contents PDF / ePub More Related content Similar articles: Free access Understanding how Graphic Pictorial Warnings Work on Cigarette Packaging Show details Free access She teaches Cause Marketing (marketing causes in for-profit companies) and Social Marketing (marketing in governments and not-for-profit companies). AAE is a talent booking agency for paid events only. Call us to speak with a booking agent to discuss your event or specific speaker request. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. I feel very privileged to be part of a select group of academics who have an impact on the field of consumer research. In fact, that select group includes people who taught Keller while she was studying for her PhD at Northwestern: Sidney J. She teaches the Social Marketing elective. View at The Huffington Post, Jul 21, 2016//An opinion piece by Punam Anand Keller examines the psychological factorsstemming from evolutionary rootsthat cause humans to unconsciously waste food. 0000004059 00000 n
We do not exclusively represent Punam Anand Keller or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Punam Anand Keller or any other speaker or celebrity on this website. The purpose of theory is to solve problems, she says, not to remain on the pages of a book or journal. USA, document.write(new Date().getFullYear()), The Trustees of Dartmouth College. View at PlanSponsor, Feb 17, 2022//Features Punam Anand Keller in a piece exploring how dental products receive a seal of approval from the American Dental Association. Articles Cited by Public access. endstream
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Its a little bit like golf: you know youll never be able to figure it out, and I find that inherently motivating.. Call us to speak with a booking agent about your event or specific speaker request. Find 2 listings related to Keller Williams Realty in Mattawa on YP.com. RK Ratner, D Soman, G Zauberman, D Ariely, Z Carmon, PA Keller, AM Shah, JR Bettman, PA Ubel, PA Keller, JA Edell, Journal of Marketing Research 51 (6), 773-789. All rights reserved. 0000007633 00000 n
603-646-9088 tuck.exec.ed@tuck.dartmouth.edu Start your application Lauren Lu Geoffrey Parker Phil Stocken related behaviors. Copyright 2023 All American Speakers Bureau. The ACRs mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide, and the fellowship is an award the ACR has given to 39 researchers since 1979, for significant impact on scholarly work in consumer behavior.. With J. C. Lauffenburger et al, Rationale and Design of the Novel Uses of Adaptive Designs to Guide Provider Engagement in Electronic Health Records (NUDGE-EHR) Pragmatic Adaptive Randomized Trial: A Trial Protocol, Implementation Science, With K. Hesselton and K.G. Barbara K. Rimer is a director, National Cancer . To date, the success of these appeals varies widely, kindling controversy over the best ways to ad- Keller says considering a participants emotions could help boost enrollment and participation. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. In fact, Keller often mixes the two. Her research on decision making was cited by the Social and Behavioral Sciences Teams 2015 Annual Report for the White House on the use of behavioral science in the design of federal programs and policies. Showing 6 homes around 20 miles. Keller was first exposed to consumer research as an MBA student in India. )ivbQ
Mb& ngm"5Yboj4RW As a fellow of the ACR, Keller is now a lifetime member of the organization, and she plans to continue generating insights on consumer decision making and sharing them with the world. Editorials penned by professors are published on the site, as well as regular school updates from Tuck staff writers regarding trends in business education. 0000027590 00000 n
There are academics who study how managers make decisions in the workplace, and how people make decisions in their everyday lives. 25.82 acre lot. The analysis indicates that message tactics have a significant influence on intentions toward health-related recommendations She says emotions have an impact on a persons ability to recognize the benefits of defined contribution plans. But also, the user experience within financial services and retirement is not gre See reviews, photos, directions, phone numbers and more for Keller Williams Realty locations in Mattawa, WA.
Aug 25, 2022 // Features Punam Anand Keller in an article exploring how retirement plan providers can better engage, educate, and prepare their clients. Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Punam Anand Keller for speaking engagements, personal appearances and corporate events. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information. 8 myths about renting you should stop believing immediately, 6 ways home buyers mess up getting a mortgage, 6 reasons you should never buy or sell a home without an agent, Difference between agent, broker & REALTOR, Real estate agents reveal the toughest home buyers they've ever met, Do Not Sell or Share My Personal Information. 73 20
Her current researchsupported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Educationfocuses on designing and implementing consumer communication programs. Verified email at dartmouth.edu. Overview of Sharon Ann Keller . View at Financial Advisor IQ, Aug 23, 2021//Features Punam Anand Keller in an article exploring the potential value of retirement plan providers evoking fear in clients to spur engagement. View at Bank Director, Apr 05, 2017//Punam Anand Keller discusses how enhanced active choice encourages participants to save more for retirement by increasing trust and satisfaction in defined contribution plans. Lehmann, Designing Effective Health Communications: A Meta Analysis of Experimental Results,, With R. Ratner, How Behavioral Decision Research can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention,, With A.P. Some of the hottest neighborhoods near Mattawa, WA are Canyon Lakes, Meadow Springs, Hansen Park, Columbia Point, Metaline. Hanover, NH 03755 The Art of Persuasion Aligning consumer goals with level of abstraction Based on the research of Angela Y. Lee Punam Anand Keller Brian Sternthal What types of messages are most persuasive? trailer
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Pricing often varies between live and virtual events. Her current researchsupported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Educationfocuses on designing and implementing consumer communication programs. Some of the hottest neighborhoods near Desert Aire, WA are Canyon Lakes, Meadow Springs, Hansen Park, Columbia Point, Metaline. He was intrigued by the problems you were going to solve, rather than the way you were going to publish it. That spirit continues today under Dean Matthew J. $90,000. He always asked tons of questions, she says. There are 6 active homes for sale in Desert Aire, WA. *Punam Anand Keller is visiting associate professor of marketing, However, it is not apparent how differential attention ex-Fuqua School of Business, Duke University, Box 90120, Durham, NC 27708. *Punam Anand Keller is the Charles Henry Jones Third Century Profes-sor of Management, Tuck School of Business, Dartmouth College (e-mail: punam.keller@dartmouth.edu). Keller is among numerous experts who are skeptical of the idea and says that only a very small segment of the population would be able t Lee and B. Sternthal, Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness., With D.R. Professor Keller serves on numerous journal review boards, including those of the Journal of Marketing Research and Social Marketing Quarterly. Associate Teaching Professor, Georgetown University Speaker on Organizational Behavior, LGBTQ+ Advocate, Professor at National Autonomous University of Mexico. Professor of Economics & Finance at UC Davis, Founder, President & CEO of the Re-Wired Group, Professor of Psychology & Business at USC; Expert on Habits, Professor, Author, Speaker & Sales Expert. Global Venture Capitalist, Author & Adjunct Professor. Contact All American Speakers for ratings, reviews, videos and information on scheduling Punam Anand Keller for an upcoming live or virtual event. dartmouth.edu.
Charles Henry Jones Third Century Professor of Management; Faculty Director, Center for Business, Government, & Society. View at Pensions & Investments, Aug 25, 2022//Features Punam Anand Keller in an article exploring how retirement plan providers can better engage, educate, and prepare their clients. You may also be interested in single family homes and condo/townhomes for sale in popular zip codes like 98926, 99350, or three bedroom homes for sale in neighboring cities, such as Sunnyside, Grandview, Zillah, Moxee, Union Gap. She works with companies, foundations, and government agencies who are interested in changing health and saving behaviors. Hanover, NH 03755 Similar motivational celebrity speakers are Peter Northouse, Fiona M. Scott Morton, Michele Tertilt, Peter Jaworski and J.D.Schramm. Some of Kellers recent papers illuminate this approach. AAE is one of the premier celebrity booking agencies and top keynote speakers bureaus in the world. [3] References[edit] ^"Punam Anand Keller". FWBM8EXVKb2 ]^cb:@7'NKN%dsX:[uw&Mh5.0Ll%a@0[PcCFU|0[^fHMV(-^U%wcubKHVfA;aJRA0 K9 H%-"J$T"#rjutU]u k\9+EZT{3FTNeJb4&ktemYhZ!o;h|V0Jm.wrF She teaches Cause Marketing (marketing causes in for-profit companies) and Social Marketing (marketing in governments and not-for-profit companies). All rights reserved. However, while several studies have 206 Atterberry Dr SW, Desert Aire, WA 99349. by Kirk Kardashian Nov 21, 2017 Keller's research examines how decision making can impact a consumer's health and finances. Using Simulation iy_2023; im_03; id_04; ih_03; imh_08; i_epoch:1677928080784, py_2023; pm_03; pd_03; ph_10; pmh_57; p_epoch:1677869831803, bec-built-in; bec-built-in_1.0.0; bodystr, pn_tstr:Sat Mar 04 03:08:00 PST 2023; pn_epoch:1677928080784, https://www.analysisgroup.com/experts-and-consultants/affiliated-experts/punam-anand-keller/, http://ixfd-api.bc0a.com/api/ixf/1.0.0/get_capsule/f00000000166018/01297043807?client=dotnet_sdk&client_version=1.4.11&orig_url=https%3A%2F%2Fwww.analysisgroup.com%2Fexperts-and-consultants%2Faffiliated-experts%2Fpunam-anand-keller%2F&base_url=https%3A%2F%2Fwww.analysisgroup.com%2Fexperts-and-consultants%2Faffiliated-experts%2Fpunam-anand-keller%2F&user_agent=Mozilla%2F5.0+(iPhone%3B+CPU+iPhone+OS+15_3_1+like+Mac+OS+X)+AppleWebKit%2F605.1.15+(KHTML%2C+like+Gecko)+Version%2F15.3+Mobile%2F15E148+Safari%2F604.1, sdk.environment=production;sdk.charset=UTF-8;api.endpoint=http://ixfd-api.bc0a.com/;sdk.account=f00000000166018;sdk.connectTimeout=500;sdk.socketTimeout=500;sdk.crawlerConnectTimeout=750;sdk.crawlerSocketTimeout=750;whitelist.parameter.list=ixf;flat.file=true;sdk.proxyPort=0;sdk.proxyProtocol=http;crawler.useragents=google|bingbot|msnbot|slurp|duckduckbot|baiduspider|yandexbot|sogou|exabot|facebot|ia_archiver;forcedirectapi.parameter.list=ixf-api|ixf. She teaches the Social Marketing elective. Pricing, Litigation, Enforcement: The 2022 Law & Economics Symposium in Review, Securities, Financial Products & Institutions, Final 2022 Law & Economics Symposium Webinar to Discuss Economic Loss Arguments in Pharmaceutical Product Liability Class Actions, Analysis Group Welcomes New Affiliates and Announces Senior-Level Promotions, Damages Analyses under Different Legal Frameworks.
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